With Avant-Garde Unboxing, Lew Reminds Us Why He’s The Best

It’s no secret that Lew Hilsenteger, the host of the popular YouTube channel Unbox Therapy, is the best in the business. Hundreds if not thousands of poseurs frequently record themselves opening new products, in the hopes that invisible god that is the YouTube algorithm is merciful and puts their videos in front of potential buyers. That vast majority of these wannabe influencers are positively grating; the best thing that can be said about most of them is that they are merely boring as opposed to migraine inducing. Want proof that we live in a “decadent society“? Look no further than the fact that the biggest stars of the Internet lack any and all interest in basic aesthetics.

What separates Unbox Therapy from the channels that try to imitate it is Lew’s willingness to experiment. When you click on an Unbox Therapy video, you never know what you are going to get, but you are unlikely to be disappointed. Lew’s admixture of wit, aloofness and genuine know-how turns his channel into must-see TV (er, Internet). This is certainly the case with one of Unbox Therapy’s recent videos, in which the host unboxes Apple’s Pro Stand (currently retailing at $999) without saying a single word. The result is an inspired piece of post-modern art that simultaneously entrances the viewer and makes an incisive point about Apple (which longtime fans will know to be his on-again off-again bête noire).

Watch the video below to see the effect. It’s the perfect length (just under 4 minutes), and it features a compelling twist just after the 3 minute mark. Why can’t ever unboxing video be this good?