Why Is The iPhone 12 So Small?

In many ways, Apple is the Ford Motor Company of our times. Like Henry Ford with the automobile, Steve Jobs did not invent the cell phone, but he standardized it and popularized it in such a way that ended up dominating both the marketplace and public imagination. And I can think of no better exemplar of the old Ford saw “You can have any color you want, as long as it’s black” than the iPhone, which changes year after year with little apparent consideration given to consumer desires. The main difference between 20th century Ford and 21st century Apple is that the former actually employed Americans to make its products (though not for lack of trying to offshore, as evidenced by industrialist’s failed attempt to move some operations to “Fordlandia” in the heart of Brazil).

Apple is changing things up on us again, whether we like it or not. After years of trying to convince us that what we needed were bigger, sleeker smartphones, Apple is returning to its roots with the iPhone 12. Unbox Therapy got its hands on a model of the next version of the iPhone, and it looks like an iPhone 4. Yes, it has some major improvements, including the larger screen-to-body ratio we’ve all become accustomed to, but the box-shaped form factor is back.

Check out the video below and let us know what you think in the comments: