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What Even Is ‘Snowshoeing’?

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The Washington Post has an interesting article out today with items it expects to be popular over the winter. Most of the items are no-brainers: things that have been popular (and hard to get) since everyone went into lockdown months ago. The list includes modern fitness equipment like treadmills and rowers (I’m still waiting for my Concept2 erg that I joined the waitlist for all the way back in July!) as well as timeless hobbies like yarn and jigsaw puzzles.

The wildest entry on the list, however, is an item that I thought had been confined to Hans Christian Andersen stories and Saturday morning cartoon Christmas specials. Namely, snowshoes. Snowshoes? Those retro tennis racquet-looking things people supposedly attach on their feet to walk outside in a blizzard? Yes, it turns out snowshoes still exist in the real world. And apparently they are going to be all the rage this winter.

Snowshoes in the 21st century have gotten a technological upgrade from the stereotypical pair. A perusal of REI’s “snowshoe” section reveals an abundance of interesting models, sort of like compact snowboards for each foot. Some of them even come with poles:

Photo via REI

Rendezvous 25 Snowshoe Kit – Men’s — $189.95

But who is actually buying these? The Post article quotes a sales manager for MSR snowshoes, who predicts, ““People are going to be less interested in going to ski resorts and more interested in being outdoors with some distance from others.” That rings true enough, though I’m still not sure I see the connection with snowshoeing. Thankfully, he elaborates: “Snowshoeing has a lower barrier to entry, and retailers are expecting to see a surge in demand for snowshoe-related products. Our sales team is expecting a 20 to 25 percent increase in snowshoe demand above original forecasted business. Honestly, it could be even higher.”

MSR Evo Trail 22-Inch Hiking Snowshoes — $139.95

Alas, he provides little insight into how one is expected to use snowshoes for their leisure. Presumably, folks are supposed to buy a pair and then drive around until they find a spot with snow piled high enough to require snowshoes. If real winter sports like skiing and snowboarding are canceled this year, then that doesn’t sound like so bad an idea.

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