Crocs Are Officially Back

Crocs have made a slow but steady resurgence in recent years. Ever since appearing on a Vogue list of “people, trends, and items that will rule fashion in 2017,” consumers have been more and more shameless about rocking the ugly yet comfortable footwear. The brand itself is due some credit; smart partnerships with youthful celebs like Justin Bieber and Post Malone helped it weather the storm when erstwhile King of Crocs Mario Batali got his #MeToo comeuppance in 2018.

But for Crocs the best thing for business has been the COVID-19 pandemic. Even the most bullish forecasters could not have predicted how rapidly traditional norms of style would be thrown out the window. Now, with little reason to leave ones house and interact with other people, comfort reigns supreme. And Crocs are a primarily beneficiary, with 2020 sales numbers expecting to come in at $1.38 billion, representing a 12% growth.

The demand for Crocs shows no signs of abatement. Both Bieber’s and Malone’s collaborations are constantly sold out, and Post Malone recently earned the brand some good PR by donating 10,000 pairs to frontline workers. If you want one a pair of Crocs “collabs,” bookmark this page and periodically check in to see if and when the most popular items have been restocked. But if you want a pair of the comfortable plastic clogs sooner rather than later, Amazon is replete with the company’s more traditional offerings, including my long-time favorite, a camo version:

Crocs Men’s and Women’s Offroad Sport Realtree Max-5 2 Clog — $44.99

Crocs Unisex Coast Clog — $44.99

Crocs Men’s and Women’s Classic Clog | Water Shoes | Comfortable Slip On Shoes — $44.99

If the twin selling points of Crocs are that they are comfortable and that these days nobody will see them, why wait to get ones endorsed by a celebrity? A more classic pair will not only suffice, but it will be cheaper as well. That seems right in line with the Crocs ethos.