Why Is This Reversible Plush Octopus So Popular?

As part of our mission to keep our readers informed with the latest and greatest products on the market, we are constantly checking Amazon’s bestseller lists. Oftentimes, the items atop the rankings seem to be something of a fluke, and the next time we look they are nowhere to be found.

Other times, we expect a #1 bestseller to fade into the oblivion, and then it just…doesn’t. Such is the case with the TeeTurtle reversible plush octopus. Sure, this stuffed animal is cute, as is the idea that you can turn it inside out to show those around you what kind of mood you are in. But why is this selling more than every single other toy?

The Original Reversible Octopus Plushie | TeeTurtle’s Patented Design | Black and Gray — $15

The answer, it seems, is TikTok. We should’ve guessed. The TeeTurtle reversible octopus is popping up all over Gen Z’s favorite social network, with relevant videos accumulating hundreds of thousands of likes in the process.

Judging by the number of overwhelmingly positive reviews (nearly 10,000 of them!) on the toy’s Amazon listing, the TeeTurtle octopus seems to be resonating in the age of quarantines and working from home. With people stuck in close proximity with family members and loved ones 100 percent of the time, exposure to each other’s mood swings are as inevitable as they are unpredictable.

This little guy might be a solution to this quandary. If things start to get bad “at the office,” you can flip him into position and demonstrate to everyone else in the household that you are not to be bothered. If everything is hunky-dory, you can display your good mood while creating yourself a smiley companion to get you through your workday.

For those thinking about getting their very own plush octopus, you should know that although it comes in a dozen different pairs of colors, many are currently sold out. You will have to act fast if you want to get it delivered by Valentine’s Day. And even then, this purple-pink combo might be your only option:

The Original Reversible Octopus Plushie | TeeTurtle’s Patented Design | Polka Dot and Shimmer — $15