When Is Amazon Prime Day 2021?

More people in the U.S. have Amazon Prime than go to church on Sundays, making Amazon Prime Day akin to Christmas or Easter for our consumerist nation.

Like Easter, Amazon Prime Day is a moveable feast. And just like in the early days of Christianity, the Amazon faithful have to wait for a promulgation from its church leadership each year to know when their high holy day will be celebrated.

This year, Amazon Prime Day will fall on June 21 and 22, continuing the company’s recent trend of doubling the original meaning of the word “day.” After holding Prime Day in October last year, this marks a return to tradition of having this bonanza of deals during the summertime, far away from the winter shopping holidays.

We Know Products will be sure to cover Prime Day in more detail in the coming weeks. In the meantime, you can check in daily at Amazon.com for “early Prime Day deals“: