If you’ve poked around the internet today looking for last minute Christmas gifts, you have likely come across the term “Green Monday.” The e-commerce boom of the last decade-plus has spawned a litany of minor shopping holidays in the lead-up to December 25. In addition to Black Friday and Cyber Monday, we now have Small Business Saturday and Giving Tuesday that same week. Apparently, we also have Green Monday, which despite its name has nothing to do with purchasing environmentally-friendly or locally-sourced goods.
Green Monday simply refers to the second Monday in December, traditionally the best sales day in the 12th month of the year. Why is it called Green Monday? Nobody knows. Most people assume it is because money is green. That may be so, but that is a pretty lame name for a so-called “holiday” that already has but a tenuous claim on existence.