The humble air fryer is having a moment. Though they once seemed no more than your typical gimmicky Father’s Day gift destined to spend more time in the garage than on the kitchen counter, air fryers are now everywhere. There are air fryer Facebook groups with nearly a million members, not to mention a TikTok account called airfryerguy whose follower count is even higher than that. How did the air fryer break the kitchen gadget curse?
According to a recent piece in the New York Times, the popularity of the air fryer is due to the multiple functions of the bestselling models. In other words, the air fryer is no longer just for frying. While the Grey Lady compares its introduction to the home kitchen to the microwave, this reminds me more of the Instant Pot, another viral product with a wide variety of uses. It is no coincidence that one of the air fryers with the most reviews on Amazon (over 35,000!) is also made by Instant Brands.
The COSORI air fryer’s success can be attributed to the fact it has 10 present buttons, customizable so that you can actually achieve any of 12 different cooking functions.
Even that pales in comparison to this one from Schloß. There is very little information out there about Schloß, but in Amazon search results its products come with the tag “featured from our brands.”
Though lacking the bells and whistles of Schloß’s offering (not to mention being considerably smaller), the Dreo air fryer still comes with nine functions.