Our long national nightmare is over. When HBO Max launched last June, I liked its offerings but was disappointed that there was practically no way to watch it. Although Christopher Nolan called it “the worst streaming service,” it actually has some good content, but since it was not accessibly from any streaming device, viewers were stuck either watching it on their laptops or else purchasing an upgraded Samsung Smart TV. My family ended up doing the latter, and we have no complaints at all with our new 55″ screen. But considering we own a plethora of Amazon Fire and Roku devices, it would have been nice to actually use them to watch the shows we are paying for.
It took many months, but you can now finally watch HBO Max on both Amazon Fire and Roku streaming sticks.
What took so long? With Amazon, the answer is obvious. Amazon competes with HBO via its own streaming service, Amazon Prime, and so it was always going to be a tough negotiation. But Roku? Isn’t one of the pluses of Roku that it is platform-neutral?
Now we know the answer. Roku announced today that it had acquired the library of Quibi, an erstwhile streaming service that went bankrupt not too long ago. Roku will play those Quibi shows on its devices for free. In other words, Roku is getting into the content business.
Considering reports that sales of their devices have outpaced others on the market during the pandemic, this is big news for the entertainment industry, and it may make negotiations between the various players all the more hostile in the future. For the time being, let us rejoice and be glad that we can finally watch HBO Max in peace. We will deal with the fallout later.