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These Lamps Prove You Can’t Judge A Product By Its Listing
If you just read the Amazon listing for these table lights, you would think they were garbage, if they even exist at all.
To start, the selling points are offset in the infamous “lenticular brackets,” immediately signaling to the potential consumer that the seller lacks basic familiarity with English-language punctuation. If only the problems ended there. The details themselves are so abstruse and poorly worded, that they require several readings and re-readings in order to be fully understood. For example:
💕 【Modern Style & Easy to Install】Appearance not only to retain strong American style and quality, but also has modern style and innovation, we hope the good product quality to win the trust of consumers and love. The lamps has dimmable features, which can easy to choose the suitable brightness. Easy installation in 3 mins or less. ✅ 【Note】When you received the goods, please screw off the ring on the bulb base first. Put the lampshade on it. Then screw on the ring again to fit the threads.
To the seller’s credit, it is clear from the bracketed text that the above text in some way refers to the lamps’ modern style and easily installation. But I would find those supposed assets more believable if I had not been forced to read string of words to follow. If your main product is light fixtures, the last thing you want to do is give your customers a headache.
The copy is no better when it appears on the product’s images. I’m pretty sure even Google Translate could come up with something better than “Widely Applications”:
Perhaps most devastating, the company that makes these lamps, ZEEFO, has an entire dedicated Amazon storefront. The marketing folks obviously put in a lot of work trying to build their brand on The Everything Store. And yet, this is their company description:
ZEEFO has always been the concept of lighting exquisite, producing quality lighting items.We believe everyone should add some aesthetics comf feeling at home.
With the mention of aesthetics and stream-of-consciousness writing, this seems more likely to have been produced by James Joyce than a team of business professionals.
All this is to say, these lamps are actually incredible. Somehow in the description detailing how it “not only to retain strong American style,” the copywriters missed the word “minimalist,” but that is exactly what these are. They are sleek (another curiously absent adjective) and fit in nicely with modern home décor.
Furthermore, they correctly convey they gist when they mention “The touch control features is a good convenient design.You are no need to unplug the power socket every time when you go to bed or getting up to flip a switch.” I’m not sure how many people have lamps they need to unplug to turn off, but reaching for the switch can be a real hassle, and the fact that you can turn these lamps on and off by simple touch is a genuine improvement. The same can be said for the three levels of brightness you can toggle through in order to get the right amount of light.
For some reason, the best feature of the lamps is mentioned twice in the product’s title, then ignored in its bullet points. I am talking about the USB ports and power outlet. Each lamp has two USB ports and one outlet, providing more than enough power for your electronic needs. Whether you are using it to charge your phone at night or to watch movies on your laptop or iPad before you go to sleep, this is a much more convenient source of power than a random spot on the wall somewhere behind your bed.
As you can guess from that paragraph, these lamps work great on nightstands, where we have them in my house. But those same qualities also make them a good fit for a side table in the living room or even on your desk in the study. If you were hesitant about these lamps because of the lack of care put into the listing, you can put your worries to rest. The lamps really are of good quality, and if they keep making product like this, we may one day actually care about the ZEEFO brand.
When it comes to shopping for your best friend, mom, girlfriend, or any other leading lady in your circle, we’ve got you covered. Shop the best gift ideas for women with this holiday gift guide. All products are available on Amazon!
Tarte Tartelette In Bloom Clay Eyeshadow Palette — $41.69
Surprise the makeup enthusiast in your life with this beautiful neutral eyeshadow palette.
UGG Women’s Maxi Curly Platform Slipper — $129.95
Cozy up with these UGG sherpa slippers that will keep you warm all winter long.
Give the gift of glowing skin with this perfect addition to your skincare routine.
Floerns Women’s Notch Collar Short Sleeve Sleepwear Two Piece Pajama Set — $31.99
Comfortable sleep set that is cozy and cute.
SOL DE JANEIRO Bum Bum Cream and Mini Hair Mask Bundle — $48
A moisturizing lotion that rejuvenates the skin during the dry winter months.
Give the gift of this Pillow Talk icons set. Includes four favorite lip secrets from the collection.
CLOUD by ARIANA GRANDE — $56.99
Like an airy dream, Ariana Grande Cloud is a creamy, soft and luxurious perfume with a high-class scent. Fresh and uplifting bergamot orange, rich lavender and juicy pear create a bright opening.
REVLON One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush, Black — $42.74
A hair product any beauty buff would love.
YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid — $35
An ideal gift for a girl who’s always on the go!
amika Outta Sight Nourishing Must-Haves Set — $47
These must-haves are essential for every step of your hair care routine. Cleanse with normcore signature shampoo, moisturize with the nourishing mask, and refresh your style with perk up dry shampoo.
Grande Cosmetics Lash Envy AM/PM Mini Set — $26
This lash enhancing liquid eyeliner and serum promote the appearance of longer looking lashes.
A great stocking stuffer and always an everyday must-have.
You can never go wrong with a good pair of earrings, let alone at this price!
In 2022, Santa hats are out. Silly turkey hats are in.
I was on Amazon looking for things to do over Thanksgiving with relatives (eventually landing on the brand new game Christmas Categories) when I came across this:
Kangaroo Plush Thanksgiving Day Roasted Turkey Hat Tan — $8.95
My first thought was that it creates the perfect opportunity for someone in the family to recreate the classic Monica turkey head scene from Friends:
Then I realized that there are many ways you can have fun with the turkey hat Thanksgiving. When you play games, you can decide in advance that the loser has to wear the turkey hat. Or perhaps you can start a tradition that whoever carves the turkey each year gets to wear the turkey hat. The possibilities are endless!
No matter how you are spending the holiday this year (with funny turkey hat, or sans funny turkey hat), the We Know Products team wishes you a very happy Thanksgiving!
If you go on Amazon and search for “handheld massager,” you will find dozens and dozens of clones of the same $100 massage gun. My immediate reaction upon seeing this was that there is no longer any innovation in the massager industry. Instead of actually investing in R&D to come up with more advanced ways to help customers, massager companies seem content to copy one another and compete on price.
One company gives me hope. That company is NAIPO, a well-known massager brand whose stated mission is to help people all over the world “Find Well-being.” NAIPO’s latest handheld massager features a brand new design that provides added value for the user. While it is still a percussion massager, its sleek comfort-grip handle grants access to otherwise inaccessible areas of the body. It also features 5 interchangeable massager heads so that you are able to treat each acupuncture point with the best possible massage.
This attention to detail creates a truly customizable experience. After a workout or just a long day at work, you can choose from 5 different speed levels and 5 different working modes, from gentle relaxation to vigorous, deep-tissue massage. By virtue of the extended front grip, you can give exactly the right type of massage to previously neglected muscles all over your body.
A common complaint about percussion massagers is the noise level that can make it awkward or even impossible to use in public. The new NAIPO handheld massager is different. Unlike its competitors, it provides amazing results with only a single massage head. This has the twin effect of reducing noise levels and making it lighter and therefore less unwieldy, a huge plus especially for older users.
The NAIPO XF-5120 handheld massager will be available for purchase soon, and at $52.99 it is inarguably cheaper than similar products on the market. You get your very own either at NAIPO’s own storefront on naipocare.com or on Walmart.com. Stay tuned for more updates!
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